Data Storyteller & Content Strategist
I am a Data Storyteller who likes to work with user journeys, inbound strategies, customer behavior, and content marketing campaigns. I like working with different types of people, and I love to write engaging content on marketing, WordPress, data, management, growth, business, etc
● Built processes for Content & Social Media marketing eorts.
● Contributed to 2 new product launches
● Scoped and implemented marketing strategy for BuddyBoss
product marketing.
● Built a marketing team from scratch by hiring and training 10+ members.
● Increased half a million active installations of ElementsKit, one of the most popular Elementor Addons, in 1 year.
● Increased the organic trac of the Wpmet website by 500%, the overall trac by 250%, and revenue by 150% in just a year.
● Acted as a Product Owner of ShopEngine plugin which gained 20k+ installs in 1 year; and their latest innovation GetGenie, an AI Content Writing and SEO tool.
● Planned almost all the features, designs, and Go-to-market strategies of GetGenie AI. In its opening campaign, we sold 500+ LTD in 3 weeks!
● Managed popular UK-based e-learning brands including Training Express, One Education, Janets, Teacher’s Training, and 20 more with content, marketing, and research.
● Led the marketing department consisting of 30+ members who regularly worked on content development, inbound marketing, SEO, lead generation, email marketing, paid marketing, and business development.
● Strategized to gain 200% more trac, 200% ROI in paid marketing, 5x lead generation, and 2x overall CRO in just 1 year.
● Started as a Technical Writer and used to write articles on WordPress, and prepare documentation for weDevs products.
● Got promoted to Research Analyst after 3 months and then to
Content Lead in March 2017.
● In January 2018, I was promoted to the Head of Content &
Marketing. I led the entire content & marketing eorts of weDevs and managed a team of 19 people involved in Content, SEO, inbound marketing, email marketing, paid marketing, business development, and growth hacking.
● Throughout 2017-2019, I significantly changed how weDevs markets its products and implemented agile marketing.
● Helped weDevs to increase their revenue by 200%, website
trac by 400%, and conversation rate by 200% in 2 years.
While working for the Tech Journal, I used to prepare content plan, editorial calendar, develop best practices for the writers and review articles written by content team and publish them maintaining the editorial workflow.
Being a research firm, HT Global required researchers to help them with scientific papers, journals and reports. I used to conduct research on various IT related topics and prepare reports for them.
I used to prepare creative articles, technical documents, tutorials, and review other writers’ content maintaining editorial workflow.
Skills and Education Group Awards
Diploma in Digital Marketing at QLS Level 5 & Advanced Diploma in Business Management at QLS Level 7(ABC & Cetra Awards)
Pass Year: January 2021
HubSpot
Digital Marketing, Content Marketing & Inbound Marketing Certified
Pass Year: January 2021, June 2020 & October 2017
Google
Google Analytics, Search and Ads Certified
Pass Year: October 2017
Pearson BTEC HND (Higher National Diploma) QCF- Level 5
Computing & Systems Development
Pass Year: November 2014
Result: Distinction
📊 Co-Founded a local startup named ‘LegalSheba’. It is an online platform to connect and hire local lawyers at an affordable price.
🎖️ Featured in Beyond! As 10 Influential Leaders of 2021.
📖 I have published 6 International IEEE conference papers and have been highlighted in Ithe BM News for my academic work.
🎖️ Dean’s Award for Best IT Student in BSc in IT 2016 at the University of Derby.
🥈 1st Runner Up in the “Outstanding International Student 2015” at Pearson Edexcel Awards 2015.
If you need any kind of help or need to consult with me regarding content marketing, growth hacking or researching, just say hi!