Data Storyteller & Content Strategist
A Data Storyteller with over 10 years of experience in content, SEO, product marketing, and business growth. Proficient in optimizing user journeys and leveraging data to influence customer behavior. Looking forward to applying skills with a can-do attitude in a dynamic team to drive overall growth.
● Led a dynamic team of 30+ marketing professionals in driving brand excellence, revenue growth, and global awareness of multiple e-learning brands and LMS software.
● Sold 10k+ courses worldwide worth £2m+ from One Education
● Launched 3 new e-learning brands in the UK market and built processes for the team to carry on the go-to-market strategies.
● Built processes for Content & Social Media marketing eorts.
● Contributed to 2 new product launches
● Scoped and implemented marketing strategy for BuddyBoss
product marketing.
● Established and trained a high-performing marketing team of over 10 professionals from the ground up, enhancing overall productivity.
● Increased half a million active installations of ElementsKit, one of the most popular Elementor Addons, in 1 year.
● Increased the organic traffic of the Wpmet website by 500%, the overall traffic by 250%, and revenue by 150% in just a year.
● Acted as a Product Owner of ShopEngine plugin which gained 20k+ installs in 1 year; and their latest innovation GetGenie, an AI Content Writing and SEO tool.
● Planned almost all the features, designs, and Go-to-market strategies of GetGenie AI. In its opening campaign, we sold 500+ LTD in 3 weeks!
● Managed popular UK-based e-learning brands including Training Express, One Education, Janets, Teacher’s Training, and 20 more with content, marketing, and research.
● Led the marketing department of 40+ members who regularly worked on content development, inbound marketing, SEO, lead generation, email marketing, paid marketing, and business development.
● Served 1 million+ students and 250,000+ active learners from 2020 to 2021.
● Started as a Technical Writer and used to write articles on WordPress, and prepare documentation for weDevs products.
● Got promoted to Research Analyst after 3 months and then to Content Lead in March 2017.
● In January 2018, I was promoted to the Head of Content & Marketing. I led the entire content & marketing efforts of weDevs and managed a team of 19 people involved in Content, SEO, inbound marketing, email marketing, paid marketing, business development, and growth hacking.
● Throughout 2017-2019, I significantly changed how weDevs markets its products and implemented agile marketing.
● Helped weDevs to increase their revenue by 200%, website traffic by 400%, and conversation rate by 200% in 2 years.
Skills and Education Group Awards
Diploma in Digital Marketing at QLS Level 5 & Advanced Diploma in Business Management at QLS Level 7(ABC & Cetra Awards)
Pass Year: January 2021
HubSpot
Digital Marketing, Content Marketing & Inbound Marketing Certified
Pass Year: January 2021, June 2020 & October 2017
Google
Google Analytics, Search and Ads Certified
Pass Year: October 2017
Pearson BTEC HND (Higher National Diploma) QCF- Level 5
Computing & Systems Development
Pass Year: November 2014
Result: Distinction
📊 Co-founded LegalSheba, an innovative startup that connects clients with local lawyers.
🎖️ Featured as one of the 10 Influential Leaders of 2021 in Beyond! Magazine.
🎖️ Featured on Cloudways, Codexpert, and TGL.
📖 Published 6 International IEEE conference papers and have also been highlighted in IBM News for my academic work.
🎖️ Dean’s Award for Best IT Student in BSc in IT 2016 at the University of Derby.
🥈 1st Runner-up in the “Outstanding International Student 2015” at Pearson Edexcel Awards 2015.
● Global WordPress Community Mentor.
● Co-organizer of Dhaka & Sylhet WordPress Meetup Chapter.
● WordCamp Asia 2023 & WordCamp Dhaka 2019 Organizer,
● Speaker at WordCamp Sylhet 2024, Finland 2023, Europe 2023, Nagpur 2022, and Kathmandu 2019.
● Community Table Lead at WordCamp Sylhet 2024, Training Table Lead at WordCamp Sylhet 2023, and Marketing Table Lead at WordCamp Ahmedabad 2018.
If you need any kind of help or need to consult with me regarding content marketing, growth hacking or researching, just say hi!