Mainul Kabir Aion - Data Storyteller & Marketing Strategist

Mainul Kabir Aion

Data Storyteller & Content Strategist

I am a Data Storyteller who likes to work with user journeys, inbound strategies, customer behavior, and content marketing campaigns. I like working with different types of people, and I love to write engaging content on marketing, WordPress, data, management, growth, business, etc

7+ Years Experience in Content Marketing

December 2022 - Continuing

BuddyBoss — Content & Social Media Marketing Manager (Remote)

● Built processes for Content & Social Media marketing eorts.
● Contributed to 2 new product launches
● Scoped and implemented marketing strategy for BuddyBoss
product marketing.

January 2020 - August 2021

XpeedStudio — Chief Marketing Officer (CMO)

● Built a marketing team from scratch by hiring and training 10+ members.
● Increased half a million active installations of ElementsKit, one of the most popular Elementor Addons, in 1 year.
● Increased the organic trac of the Wpmet website by 500%, the overall trac by 250%, and revenue by 150% in just a year.
● Acted as a Product Owner of ShopEngine plugin which gained 20k+ installs in 1 year; and their latest innovation GetGenie, an AI Content Writing and SEO tool.
● Planned almost all the features, designs, and Go-to-market strategies of GetGenie AI. In its opening campaign, we sold 500+ LTD in 3 weeks!

January 2020 - August 2021

Staff Asia, UK — Chief Marketing Officer (CMO)

● Managed popular UK-based e-learning brands including Training Express, One Education, Janets, Teacher’s Training, and 20 more with content, marketing, and research.
● Led the marketing department consisting of 30+ members who regularly worked on content development, inbound marketing, SEO, lead generation, email marketing, paid marketing, and business development.
● Strategized to gain 200% more trac, 200% ROI in paid marketing, 5x lead generation, and 2x overall CRO in just 1 year.

June, 2016 - January 2020

weDevs, Bangladesh — Head of Content & Marketing, Content Lead, Research Analyst, Technical Writer

● Started as a Technical Writer and used to write articles on WordPress, and prepare documentation for weDevs products.
● Got promoted to Research Analyst after 3 months and then to
Content Lead in March 2017.
● In January 2018, I was promoted to the Head of Content &
Marketing. I led the entire content & marketing eorts of weDevs and managed a team of 19 people involved in Content, SEO, inbound marketing, email marketing, paid marketing, business development, and growth hacking.
● Throughout 2017-2019, I significantly changed how weDevs markets its products and implemented agile marketing.
● Helped weDevs to increase their revenue by 200%, website
trac by 400%, and conversation rate by 200% in 2 years.

September 2017 – August 2018

The Tech Journal, Bangladesh — Editor (Part-Time)

While working for the Tech Journal, I used to prepare content plan, editorial calendar, develop best practices for the writers and review articles written by content team and publish them maintaining the editorial workflow.

March 2014 – May 2016

HT Global, Bangladesh — Research Analyst (Part-Time)

Being a research firm, HT Global required researchers to help them with scientific papers, journals and reports. I used to conduct research on various IT related topics and prepare reports for them.  

January 2014 – August 2014

WEBISIS, Bangladesh — Subeditor (Part-Time)

I used to prepare creative articles, technical documents, tutorials, and review other writers’ content maintaining editorial workflow.

Education

2019

IBA, University of Dhaka — CXO Conclave; ACMP 4.0 in Marketing & Management

Result: Completed both of the certifications with Distinction
2018

Jahangirnagar University (Bangladesh) — Masters in Information Technology

Result: 3.75/4.00
2016

University of Derby (UK) — Bachelors of Science (Hons) In Information Technology

Result: 1st Class Honours with Deans Award

Skills

Content Writing 95%
Technical Writing 90%
WordPress 80%
Inbound Marketing 85%
Content Marketing 90%
Market Analysis 95%
SEO & SEM 90%
Paid Media Marketing 90%
Email Marketing 90%
Conversion Optimization 85%
Growth Hacking 90%
Project Management 85%

Professional Certifications

Skills and Education Group Awards
Diploma in Digital Marketing at QLS Level 5 & Advanced Diploma in Business Management at QLS Level 7(ABC & Cetra Awards)

Pass Year: January 2021

HubSpot
Digital Marketing, Content Marketing & Inbound Marketing Certified

Pass Year: January 2021, June 2020 & October 2017

Google
Google Analytics, Search and Ads Certified

Pass Year: October 2017

Pearson BTEC HND (Higher National Diploma) QCF- Level 5 
Computing & Systems Development

Pass Year: November 2014
Result: Distinction

Awards & Achievements

📊 Co-Founded a local startup named ‘LegalSheba’. It is an online platform to connect and hire local lawyers at an affordable price.

🎖️ Featured in Beyond! As 10 Influential Leaders of 2021.

🏅 Yoast Care Fund July 2022.

📖 I have published 6 International IEEE conference papers and have been highlighted in Ithe BM News for my academic work.

🎖️ Dean’s Award for Best IT Student in BSc in IT 2016 at the University of Derby.

🥈 1st Runner Up in the “Outstanding International Student 2015” at Pearson Edexcel Awards 2015.

Community Work

  • Co-Organizer of Dhaka & Sylhet WordPress Meetup Chapter
  • WordCamp Asia 2023 & WordCamp Dhaka 2019 Organizer
  • WordCamp US 2021, 2022 & WordCamp Europe 2022. 2023 Volunteer
  • WordCamp Kathmandu 2019 Speaker
Get In Touch

Say Hi

If you need any kind of help or need to consult with me regarding content marketing, growth hacking or researching, just say hi!

 

Mainul Kabir Aion

House#1005, Road#9, Avenue#10, Mirpur DOHS, Dhaka, Bangladesh

(+880) 1838424797
mainul.aion@gmail.com

You can also connect on my social channels

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