Senior Growth Strategist
Mainul Kabir Aion
SEO & Product Marketing
I scale SaaS and WordPress products through revenue-driven SEO systems, product-led content, AI-era distribution, and conversion optimisation.
Positioning
Most SEO drives traffic. I focus on revenue-generating search systems.
That means: targeting commercial intent, aligning content with product adoption, and optimising the full funnel from SERP to conversion.
Core Expertise
Search strategy built around product growth.
SEO Strategy
Technical, on-page, content, and authority work connected to measurable acquisition goals.
Product-Led SEO
PLG-focused growth systems that turn feature education, use cases, and comparisons into adoption.
Content Systems
Topical authority, content briefs, internal linking, and repeatable publishing workflows.
Conversion Optimisation
SEO journeys designed to move from ranking to signup, trial, demo, or purchase.
Paid Channel Synergy
Organic and paid learnings combined to identify high-intent opportunities faster.
Funnel Alignment
User journeys mapped from search intent to product value, objections, and conversion paths.
Featured Case Study
Scaling organic growth by 550%.
Turn SEO into a primary acquisition channel.
Company: Codezen TechnologyChallenges
- Low topical authority
- Poor keyword targeting
- Weak internal linking
- No funnel alignment
What I Did
- Rebuilt keyword strategy: shifted from volume-based targeting to intent-driven BOFU and MOFU clusters.
- Built topical authority: created structured content clusters and an internal linking architecture.
- Optimised content: rewrote underperforming pages and improved search intent alignment.
- Aligned conversion paths: connected SEO traffic directly to product journeys and conversion actions.
Key insight: SEO growth happens when intent, content, and conversion are aligned.
Additional SEO Impact
Growth across WordPress and SaaS brands.
Wpmet / XpeedStudio
- 500% organic traffic growth
- 150% revenue increase
weDevs
- 400% traffic growth
- 200% conversion increase
- 300% revenue growth through agile marketing practices
Roxnor
- 50% growth in active users across products in 8 months
- PopupKit reached 20,000+ active installs in two months
One Education UK
- 10,000+ courses sold worldwide
- £2M+ revenue generated through marketing campaigns
Product-Led SEO
SEO that drives product adoption, not just traffic.
The work connects high-intent search demand with feature value, use cases, integrations, and buying-stage decisions.
- Scaled ElementsKit to 500,000+ installs during earlier growth work and contributed to product-led narratives as it later crossed 2 million active installs
- Launched ShopEngine with 20,000+ installs in the first year
- Launched PopupKit to 20,000+ active installs in two months
- Feature-led content and use-case driven landing pages
- Integration-focused SEO, comparison pages, and alternative pages
Writing & Content
Published across leading WordPress platforms.
Focus areas include ranking and conversion, product education, decision-stage targeting, marketplace education, and strategic thought leadership.
From Product-Led Foundations to AI-Era Distribution
A strategic breakdown of product-led IEATO, AI visibility, trust signals, and diversified distribution for WordPress products.
The Most Trusted Elementor Addon Reaches 2 Million Active Installs
A product milestone story connecting adoption, trust, community proof, and the evolution of ElementsKit.
How to Add Facebook Login on WordPress Website
A tactical WordPress guide that blends setup instruction, conversion friction, security, and user experience.
9 Mental Models to Level Up Your SaaS Marketing Game
A SaaS marketing strategy piece using decision frameworks to improve positioning, campaign planning, and ROI.
Best WooCommerce Multivendor Plugin
A high-intent commercial comparison piece for marketplace builders evaluating WooCommerce multivendor solutions. This is one of the strongest examples of product-led SEO built around purchase-stage search intent.
Reshaping Content Marketing Strategy
A strategic content marketing piece showing the transition from pure writing into systems, research, positioning, and growth-led editorial planning.
15 Email Marketing Best Practices
A practical evergreen guide covering list quality, segmentation, CTA optimisation, A/B testing, automation, and deliverability basics.
Create an Amazon-like Marketplace with WooCommerce
A guest tutorial that explains marketplace creation with WordPress, WooCommerce, and Dokan for non-technical founders.
Build an Online Marketplace With Elementor & Dokan
A detailed product education article connecting marketplace strategy, WordPress setup, WooCommerce, Dokan, and Elementor design workflows.
Create a WordPress Social Networking Site Using BuddyPress
A WordPress tutorial focused on community-building, BuddyPress setup, and practical site-building education for product audiences.
From writer to growth strategist
The archive shows the foundation: commercial SEO, technical writing, product education, research, and content that now feeds senior SEO and product marketing strategy.
Selected Recommendations
Trusted for strategy, writing, data, and team leadership.
“One of the best writer/editors I had... very good with data and analysis.”
M Asif Rahman, Founder of Startise
“An outstanding team player and digital marketing strategist... remarkable long run thinking.”
Al Emran, CTO at Sigmative
“Highly skilled and very organized... data driven decisions have always been successful.”
Saif Hassan, Lead Product Manager at weDevs
“A great content creator who knows how to tell a good story and connect well with readers.”
Afshana Diya, CMO at WPDeveloper
“A good digital marketing expert with in-depth understanding of WordPress community, SEO and content marketing.”
Muradul Islam, Digital Marketing Professional
“Well connected professional... impressive background and profile.”
Mohaiminul Islam, Product Manager at weDevs
Tools & Stack
Systems for research, reporting, testing, and distribution.
SEO & Analytics
- Ahrefs
- SEMrush
- Google Search Console
- GA4
CRO & Experimentation
- VWO
- Optimizely
Paid & Distribution
- Google Ads
- Meta Ads
Community & Authority
WordPress community builder.
- WordPress Event Supporter and Community Mentor
- Organizer: WordCamp US 2025; WordCamp Asia 2026, 2025, 2023; WordCamp Malaysia 2025, 2024; WordCamp Dhaka 2025, 2019
- Speaker at WordCamp Sylhet, Kathmandu, Europe, Finland, Nagpur, and other community events
Education & Research
PhD Researcher in Marketing.
Research focus: AI-driven frameworks for agile content marketing and SEO optimisation.
Contact
Build a revenue-driven SEO system.
For SaaS and WordPress products that need search, content, and conversion working together.
Places I have been Featured
In my 5+ years experience in content marketing and researching, I have worked with many companies either for academic, professional or volunteer work.
Get In Touch
Say Hi
If you need any kind of help or need to consult with me regarding content marketing, growth hacking or researching, just say hi!
General Inquiries
Kuala Lumpur, Malaysia
(+60) 1111794215
mainul.aion@gmail.com
You can also connect on my social channels