I started my career as a creative content writer and still, I am playing the role of the Head of Content & Marketing at weDevs. Basically, I look after the whole marketing of my company. We are responsible for –
- company branding
- marketing research
- paid advertisement
- business development
- growth hacking
- social media marketing and other related stuff.
Most importantly, I can prepare any type of content within adequate time and maintain the best quality possible. Whether it is formal, informal, web or academic writing, I am capable of making the piece standard enough to fulfill its true purpose. So, it becomes easy for me to guide and empower my team of 15 people! They are working very hard to develop quality content and share them on various channels.
You can check some of my writing –
Recently, I have been focusing greatly on growth hacking. Traditional marketing is no longer a suitable method for marketing products these days. So, growth hacking can be a lethal weapon for any company. Thus, I use the AARRR framework for making sure –
- we are driving enough traffic
- convincing them with high-quality content
- give something valuable so that they frequently visit us
- convert them with market fit products
- finally, transform them into advocates who would happily refer us to others.
Research & Data Analysis
The most important skill that every single professional need is the ability to conduct research thoroughly following a sound methodology and extract valuable information so that they can be used to come up with new solutions and better understanding. I am very efficient in researching and can compile information to find the most appropriate solution easily. Besides that, I am capable of analyzing data and transform them into a readable format with storytelling.