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Content Strategy Assessment

Mainul Kabir Aion
Content Strategy Assessment

Assess Your WordPress Content Strategy

Answer a few questions to get a quick assessment of your current content strategy practices on your WordPress site.

1. Have you defined a specific target audience or ideal customer for your WordPress content? Yes, clearly defined personas Yes, a general idea Targeting everyone / vaguely No, not yet

2. Do you use keyword research tools to find topics and phrases people are searching for related to your niche? Regularly use tools Occasional / basic research Guessing keywords No keyword consideration

3. Do you plan your content ahead of time (e.g., using an editorial calendar or content plan)? Always use a calendar/plan Often, have a basic list/plan Sometimes, or when inspiration strikes No planning

4. Do you optimize your WordPress posts/pages for SEO using plugins like Yoast or Rank Math, or by manually applying best practices? Always use plugins/best practices Mostly, but inconsistent Aware of SEO, rarely optimize No on-page SEO effort

5. Do you structure your content for readability (using headings, short paragraphs, lists, images) to keep readers engaged? Always structure for readability Mostly use good structure Sometimes consider structure Rarely structure / large text blocks

6. Do you actively promote your new content on social media, email lists, or other channels *after* publishing? Active, multi-channel promotion Basic social sharing Publish and hope it gets seen No promotion after publishing

7. Do you track content performance using tools like Google Analytics or WordPress stats? Regularly analyze stats/analytics Occasionally check stats Rarely look at numbers No tracking at all

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