How To Gentle Encourage A Potential Customer Over The Finish Line

In our daily lives, we may consider making a purchase, only to move on and choose not to. There are many reasons for this. Perhaps we were craving some fast food after a long and hard shift at work, but then realize we had a frozen pizza at home, and opted for that instead. It was cheaper, we’ve already purchased it, and it might even be a healthier choice. That’s a good choice on the behalf of the individual looking to be a touch more frugal. It’s a bad outcome for the fast food company whose marketing has effectively failed in that instance.

Now, not all companies are going to appeal to all people at all times. So categorizing that as a necessary sales failure isn’t totally fair. But the truth is that if your business is looking to convert as many customers as possible, you also have to be willing to gently encourage those questioning over the finish line. It sounds easy until you have to do it.

In this post, then, we hope to discuss how to help a customer make that final decision, and potentially give them more reasons to avoid that refusal:

Multiple Payment Options & Structures

Not everyone wants to pay in the same way, and sometimes that is the only thing standing in the way of a purchase. If someone reaches checkout and realizes their preferred payment method is not accepted, they might walk away rather than go through the hassle of figuring something else out.

Offering flexibility can help with this. That might mean including digital wallets, buy now pay later options, or even breaking a larger cost into smaller installments. Your type of customer might prefer subscription payment billing models,  while others would rather pay once and be done with it. The easier and more tailored the experience, the more likely they are to go through with it.

Loyalty Schemes

A small incentive might just make someone choose you over a competitor, or prevent them from calling the temptation to buy off. If a customer is on the fence, knowing they will earn points or a discount on a future purchase can push them toward saying yes. It makes them feel like they are getting more value, which is always a good thing.

Loyalty schemes never really have to be complicated either. They can be as simple as a discount after a certain number of purchases or early access to sales. Some businesses go a step further and let customers choose their rewards, which makes it feel even more personal, such as loyalty points for supermarket schemes.

Personalized Promotions

Sometimes, a promotion can give someone the fear of missing out (FOMO) and that make encourage them to pay. If someone has been looking at the same product multiple times but hasn’t made the leap, a small discount or free shipping offer might be all they need.

Personalization makes this even more effective, as iInstead of sending the same promotions to everyone, a promotion tool that works to an individual’s browsing or purchase history tend to see better results. It helps create a sense of relevance, making the customer feel like the brand understands what they are actually interested in, and that can keep them coming back.

With this advice, you’ll be sure to gently encourage a potential customer over the finish line once more.