Business has only two main functions – Marketing and Innovation.
Marketing Guru – Peter F. Drucker
So, whether you are a business owner, entrepreneur, or senior executive of a company, you will eventually end up looking for marketers who will be able to scale your business growth.
Building your initial marketing team is really tough if you don’t have any strategic roadmap to it. You should be consisting of domain experts, growth marketers, energetic people, and most importantly experienced people in your industry marketing. Not to mention, all these people need to be culturally fit, otherwise, you will face a disaster in long run.
Why the Role of Marketing is Complex?
There are numerous factors that contribute to the role of marketing being complex. To begin with, the number of channels through which marketing can be delivered has increased exponentially in recent years, thanks to the growth of digital media. This has made it more difficult for marketers to reach their target audiences, as they must now compete with a large number of other brands for attention. Additionally, consumers have become more savvy and sophisticated, and are now more likely to tune out traditional marketing messages that they deem to be “intrusive” or “irrelevant”. As a result, marketers must now work harder to create compelling and targeted content that will resonate with consumers.
In any business, but especially in a start-up, the role of marketing is complex. There are so many moving parts, and it can be hard to keep track of everything.
The 4 Archetype Marketers You Need
It’s hard to build your go-to-market team when you’re first starting your business. You need to find the right balance of domain expertise and functional expertise, experience and energy, and cultural fit. Plus, the role of marketing is so complex that you also need to find the right balance within the marketing domain. It can feel like a zero-sum game.
One way to think about this challenge is to consider your needs in terms of two dimensions: Brand vs. Demand, and Strategic vs. Tactical. Let’s take a look at each of the Archetype marketers in terms of these factors.
The Promoter (Branding Expert)
The promoter is an expert in public relations, events, and social media. They are adept at drawing attention and know how to work the influential channels that create and shape markets and market perception.
This makes them uniquely qualified to take on the role of a marketer. The promoter’s natural ability to draw attention and create markets makes them an excellent fit for a career in marketing. With their expert knowledge of public relations, events, and social media, they will be able to successfully promote any product or service.
The Storyteller (Content Creator)
One key to successful product marketing is having a strong storyteller on your team. They can help craft your message and make sure it resonates with all your target audiences. Paired with a promoter, they can help get your message out there and make sure it reaches as many people as possible.
A successful storyteller needs to be able to understand your product, your target audience, and what would resonate with them. They also need to be able to effectively communicate with the promoter to make sure they’re on the same page. Without a strong storyteller, your product marketing strategy will likely fall flat.
Growth Partner
A growth partner is someone who is skilled at negotiating and communicating. They know how to take your message and make it more appealing to partners, whether they are suppliers or providers. They understand how markets work and how to get “growth hack” into existing channels and demand flow.
In other words, a growth partner is an experienced business professional that can help you take your company to the next level. If you’re looking for someone to help you grow your business, a growth partner may be the right fit for you.
Demand Generator
They are the experts in generating and nurturing leads through the buyer’s journey. They are well-versed in SEO/SEM, content syndication, and marketing programs. If you need help building your sales funnel, they are the ones to turn to.
They will work with you to understand your target market and what they are looking for at each stage of the buyer’s journey. They will then create content and campaigns that will help guide your prospects through the funnel and ultimately convert them into customers. If you are looking for help generating leads and growing your business, be sure to reach out to a lead generation expert.
Wrapping Up
A marketer’s role is complex, with many moving parts. So, a successful marketing team requires a balance of domain expertise, experience, and cultural fit members. There are four key archetype marketers: the promoter, the storyteller, the growth partner, and the demand generator. Each archetype has a unique skill set that is essential for successfully marketing a product or service.
