Resume - Mainul Kabir Aion

Mainul Kabir Aion

Senior Growth Strategist | SEO, Product Marketing & Data Storytelling

Remote-first marketing leader with 9+ years of experience growing SaaS, e-learning, and WordPress products through SEO, content strategy, product marketing, paid campaigns, email, outreach, and data-driven conversion optimisation.

9+ years in product marketing, SEO, and growth

550% organic traffic growth at Codezen Technology

£10M+ revenue generated through marketing campaigns

2M+ WordPress product installs driven

Marketing leadership across SaaS, WordPress, and e-learning products.

This keeps the original resume-page work history while updating it with the newer PDF resume roles, metrics, and product outcomes.

December 2024 - Continuing

Roxnor - CPO & CMO (Remote)

Increased organic traffic by 25%, engagement time by 12%, and new user acquisition by 16% within 8 months.
Achieved 50% growth in active users across all products in the last 8 months.
Successfully launched PopupKit, reaching 20,000+ active installations in two months.
Execute marketing strategies for multiple SaaS and WordPress products to grow brand visibility and adoption.

June 2024 - July 2025

Codezen Technology Limited - CMO, Part-time (Remote)

Boosted organic traffic by 550%, engagement time by 15%, and email CTR by 35%.
Improved paid media ROI by 300% through data-driven campaign optimisation.
Directed SEO, lead generation, email marketing, and paid campaigns to drive measurable traffic and revenue growth.

June 2023 - May 2024

One Education UK - Chief Marketing Officer (Remote)

Led a dynamic team of 30+ marketing professionals across brand, revenue growth, and global awareness.
Sold 10,000+ courses worldwide, generating £2M+ through marketing campaigns.
Launched 3 e-learning brands in the UK with optimised go-to-market strategies and scalable team processes.

December 2022 - May 2023

BuddyBoss - Content & Social Media Marketing Manager (Remote)

Scoped and executed product marketing strategies, contributing to 2 major product launches.
Built processes for content and social media marketing efforts.
Developed technical documentation, customer support resources, product positioning, and messaging with cross-functional teams.

September 2021 - October 2022

XpeedStudio & Wpmet - Chief Marketing Officer

Increased Wpmet organic traffic by 500%, overall traffic by 250%, and revenue by 150% in one year.
Drove 500,000+ active installations for ElementsKit and launched ShopEngine with 20,000+ installs in its first year.
Planned features, design direction, and go-to-market strategy for GetGenie AI; sold 500+ lifetime deals within the opening campaign.
Established and trained a high-performing marketing team of 10+ professionals.

January 2020 - August 2021

Staff Asia - Chief Marketing Officer

Managed UK-based e-learning and e-commerce brands including Training Express, One Education, Janets, Teacher's Training, and more.
Directed a 40-member team across content, inbound marketing, SEO, lead generation, email marketing, paid marketing, and business development.
Served 1M+ students and 250,000+ active learners from 2020 to 2021.

June 2016 - January 2020

weDevs - Head of Content & Marketing, Content Lead, Research Analyst, Technical Writer

Started as a Technical Writer creating WordPress articles and product documentation for weDevs products.
Promoted to Research Analyst after 3 months, Content Lead in March 2017, and Head of Content & Marketing in January 2018.
Managed a 19-person team across content, SEO, inbound marketing, email marketing, paid marketing, business development, and growth hacking.
Implemented agile marketing practices, increasing revenue by 300%, website traffic by 400%, and conversion rate by 200% in 2 years.
Led product content strategy for WordPress tools including Dokan and WP ERP.

Core strengths from strategy to execution.

SEO & Analytics98%

Content Strategy & Execution98%

Product Marketing97%

Go-to-Market Strategy96%

Conversion Optimisation96%

Data-driven Storytelling96%

Email Marketing & CRM95%

Outreach & Partnerships95%

Copywriting95%

Paid Media Marketing94%

Community & Engagement94%

Social Media Marketing93%

Product Management93%

Market Analysis96%

Growth Hacking95%

Marketing stack used across SEO, analytics, CRO, CRM, outreach, paid media, AI-assisted research, and distribution.

GA4 Matomo Google Search Console Ahrefs SEMrush Screaming Frog Mailchimp BuzzStream Hunter Buffer SalesHandy Google Ads Meta Ads AdRoll VWO Optimizely ChatGPT Claude Gemini Perplexity NotebookLM Surfer SEO Frase Clearscope Midjourney Canva AI

Academic background, research, and professional learning.

Putra Business School, UPM

Ph.D. in Marketing Management - Continuing. Research focus: AI-driven frameworks for agile content marketing and SEO optimisation.

Jahangirnagar University

MSc in Information Technology - 2018. Result: 3.75/4.00.

University of Derby

BSc (Hons) in Information Technology - 2016. First Class Honours with Dean's Award.

IBA, University of Dhaka

ACMP 4.0 in Marketing & Management and CXO Strategy Conclave. Completed with distinction.

Skills & Education UK

Diploma in Digital Marketing at QLS Level 5 and Advanced Diploma in Business Management at QLS Level 7.

HubSpot, Google & Pearson

HubSpot Digital Marketing, Content Marketing, and Inbound certifications; Google Analytics/Search/Ads; Pearson BTEC HND in Computing & Systems Development with distinction.

Recognition across marketing, WordPress, research, and education.

Professional & Community Recognition

Automattic Open Horizon Scholarship 2025 for WordCamp US.
Yoast Care Fund July 2022.
Featured as one of the 10 Influential Leaders of 2021 in Beyond! Magazine.
Featured on HeroPress, Cloudways, Codexpert, DiviFlash, Beyond, and The Leaders Globe.
Co-founded LegalSheba, a startup connecting clients with local lawyers.

Academic & Research Recognition

Published 6 international IEEE conference papers.
Academic work highlighted by IBM News.
Dean's Award for Best IT Student in BSc in IT at the University of Derby.
1st Runner-Up in the Outstanding International Student 2015 at Pearson Edexcel Awards.

WordPress community mentor, organiser, and international speaker.

Organising & Mentoring

Global WordPress Community Event Supporter & Mentor.
Co-organizer of Dhaka & Sylhet WordPress Meetup Chapter.
Organizer: WordCamp US 2025; WordCamp Asia 2026, 2025, 2023; WordCamp Malaysia 2025, 2024; WordCamp Dhaka 2025, 2019.
Community Table Lead at WordCamp Sylhet 2024, Training Table Lead at WordCamp Sylhet 2023, and Marketing Table Lead at WordCamp Ahmedabad 2018.

Speaking

Speaker at WordCamp Sylhet 2024.
Invited speaker at WordCamp Kathmandu 2024, WordCamp Europe 2023, and WordCamp Finland 2023.
Speaker at WordCamp Nagpur 2022 and WordCamp Kathmandu 2019.

Brands and products I have helped.

Roxnor Care Skills Training UK Codezen Technology One Education UK BuddyBoss XpeedStudio Wpmet ElementsKit ShopEngine GetGenie AI Staff Asia weDevs Dokan WP ERP Training Express Janets Teacher's Training LegalSheba