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Scaling a private medical practice isn’t as easy as getting a bigger office. Something like that is part of it, sure. But there are other tasks that can help you along the way. Quality content is often overlooked, but it can be a valuable resource when scaling any business, especially a medical one. From content marketing to interactivity, here are some valuable suggestions.
Optimize the Site to Attract Patients
Website optimization can be pretty powerful, and you will see an increase in numbers. That also means a greater possibility of an issue. As your practice grows, don’t overlook the need for risk mitigation through malpractice insurance that covers any problems. From there, focus on developing your website. Relevant keywords, detailed service descriptions, and even helpful blog posts will help your practice thrive. Of course, local SEO will be vital for a local practice.
Embrace Content Marketing
Content is king for a business. Of course, anyone can create anything, but it is in how content is leveraged that makes the difference. Content marketing is all about using the content you have in a meaningful way. For example, blog posts should be in line with the type of medical business and services you have, such as ophthalmic treatment. Content such as posts, videos, and infographics should be based on this specific topic and provide value and insights to patients.
Scaling a Private Medical Practice with Social Media
According to the American Journal of Medicine, around 65% of medical professionals use social media for a variety of reasons. One of which may be for further reach. Social media is a major part of strategic advertising for small businesses, such as practices, and can help you scale:
- With social media, you can laser focus your advertising to a specific target audience.
- Any quality content that is created, such as blogs, can be easily and quickly shared.
- Social media activity can boost your SEO score and ranking, and use local SEO.
Engage Patients with Interactive Elements
Engagement is a valuable yet often overlooked tool that can boost your business through trust, loyalty, and value. But what does this really mean? Today, interactive content can be found everywhere, especially on social media. However, you can include many of the same elements on a business website or blog. Good examples that clients love include quizzes and polls, AMA or Q&A sessions, and even slideshows that explain complex issues in simple ways for patients.
Use Online Reviews and Testimonials
Last but definitely not least, don’t ignore reviews and testimonials, even bad ones! Reviews are a major resource in the online business economy today, and people will often take the word of someone else before interacting with a business. Good reviews are fantastic, and you should always include glowing testimonials on your blog. But what about bad ones? A bad review can be a valuable source of information that highlights a major problem with your practice.
Summary
Site optimization to increase online and foot traffic will help when scaling a private medical practice. Social media is also a valuable resource that can help bring in more business. However, reviews are just as beneficial, even bad ones that can indicate a serious problem.
